Small Agent Firm versus Large Agent Firm
“Does It Make A Difference”
Choosing the right real estate agent to list and sell your property can be difficult and at the same time overwhelming. Don’t make the mistake of choosing one just because an agent may be a friend or a family member. Remember when things go wrong or disputes arise with the listing that don’t work out you take the risk of losing a longtime friend or creating a strained relationship with a family member. Listing your home is serious business and the individual listing agent you choose and not any particular firm, whether it is large or small, is the most significant part of listing your property in attaining the goal of selling it in a timely manner at the right price.
Many if not most seller’s think they know more about the listing process than they actually do. As an example the vast majority of seller’s are naïve about the belief that listing their property with a large agent firm means the seller has a better chance of their property being sold. Be assured there is no validity to this thinking (Please see “Who Sold What in 2016” on the last page of this report). The ever changing technology available through the internet and multiple listing services associated with specific market areas has changed the way home buyers search and locate the home they wish to purchase and the agents they choose to associate with. Whether you list your property with a firm who might have 25-50 agents or one that has 1-5 agents really doesn’t make a difference when it comes to actually selling your property. As individual real estate agents, whether associated with a large agent firm or small agent firm, all have the same exact number of agents in the multiple listing service of approximately 600 agents working to sell your property.
Explanation: When an agent receives an inquiry of any type from a potential buyer looking for a house the buyer client, in most cases, has already utilized the internet to search for houses that meet their criteria. The buyer client in turn will provide the agent with a detailed list of must haves and or a wish list of amenities such as location, number of bedrooms, number of baths, one story versus two story, hardwood floors, size, price, and much more in selecting a house they wish to purchase. With the buyers wish list in hand the very first thing that all agents will do is go directly to our local multiple listing service web site, enter the buyers criteria, and then select the various home listings that will potentially match up with the buyer’s wants and needs. The agent, when searching for these listings for their buyer client, in no way shape or form cares or looks to see who actually has the selected properties listed. All agents have one common goal in mind and that is to find any and all listings in the multiple listing service that will meet his or her buyer client’s criteria in hopes of selling one of the selected listings to the buyer.
In spite of what a larger agent firm may tell you bigger is not better and in fact are no different when it comes to the ability to sell your home in a timely manner. As an example of big not being better one of our agents recently called an agent that would be considered a pretty good agent that has a large number of listings and is associated with a large agent firm in our area. The call was about a specific listing that our buyer client had a potential interest in. This particular agent had so many properties listed and actually apologized because she couldn’t remember details of the property in question. Please understand the main goal of most top agents is to get as many listings as possible. The listing agent knows that it is very unlikely that they personally will sell the listed house themselves. They also know that it doesn’t matter because 82% of all houses listed will be sold by an agent from another firm. With this in mind there is more to be said about a smaller agent firm as it is not their quest to be the biggest. Smaller firms have more of a tendency to be more service oriented and typically pay more attention to the details of the listing and selling process as well as keeping the seller informed and advising them along the way.
A listing agent’s experience, knowledge, and work ethic in gathering and assembling all pertinent information pertaining to any specific property/listing are the most important factors in making a property stand out as much as possible from other similar properties that are listed in the multiple listing service. Choosing the right agent is the key to the success of any property being sold in a timely period at the optimum price.
Any home owner who is currently looking to list their home for sale would be surprised to know that 81% or 415 of the 510 houses sold in Pinehurst in 2016 were sold by agents/firms other than the ones who actually had the property listed. There are currently about 600 agents who are members of our local Mid Carolina Regional Association of Realtors and multiple listing service. A fair amount of these 600 agents are working part time when they are not playing golf, tennis, vacations, and or other activities. Please be assured the listing, marketing, and selling of your property is not a part time job. There are others in the group of 600 who lack the experience and knowledge needed to get the positive results you want and deserve. Many in the latter group are doing their client, the home owner, a disservice when entering either the wrong information in the MLS or worse yet not entering pertinent information that is not only important to an agent looking for houses for their potential buyer clients but the detailed information that will catch the eye of the agent and buyer alike when sorting through the 282 houses currently on the market in Pinehurst or at least the ones in a potential buyers price range. When a buyer or agent is sorting through the multiple listed houses there are going to be ones that catch their eye and at that point will click on to a particular listing to see what additional information was provided by the listing agent that may excite or entice them into selecting that particular property (Hopefully yours) to show their buyer prospect. The whole point of the MLS is to make your house listing stand out as much as possible over others with similar qualities to agents and their buyers with the ultimate goal that (1) of the 600 agents in our local MLS will sell your house.
Our firm has been listing and selling property in Pinehurst and the surrounding area for over 42 years. Our firm has never been about having the most listings. Our agents personally handle every aspect of the listing process from start to finish. We are very detailed in our approach concerning the information necessary to have success in making our listings stand out from others. We have the mindset that we will handle each listing of a property as if it were our own. The first part of the listing process is preparing an in depth “Market Price Analysis” to make sure the house is priced right. Pricing it right doesn’t mean low balling so it sells quickly or pricing it too high whereas the seller thinks its worth more than it actually is. It is our duty as agents to price it as high as we can but to be in the market range so it will get showing activity and ultimately sell. It is not our duty or nature to tell you what you want to hear such as telling you your home is worth more than what it is just to get the listing. We will be up front with you at all times and provide you with factual information and details necessary to get your property sold.
Upon listing your property one of the first things we will recommend is having a home inspection. We will have your house measured for size (Sq. Footage), measure each room size, note details of each room, take professional pictures & in some instances aerial photography (Drone) as well, check tax records, lot dimensions, and so much more. We will create a detailed brochure for agents and buyer clients. Even though all listings in our local MLS automatically go directly into the Realtor.com website we also pay an additional fee to have the ability to enhance each listing. Having the ability to enhance each listing means we can enter much more personal information pertaining to the house so it will stand out from others that do not have the enhancement capabilities.
When an offer is received by this firm on any particular property we diligently review the details and conditions of the offer/contract prior to submitting to a seller/owner. We make sure that when we submit an offer to a seller we make sure the seller/owner is aware of what the conditions mean and point out any possible issues in the offer that may affect the ultimate closing and or a seller’s net proceeds. Prior to making any recommendations about accepting an offer we will guide you through the steps and offer our professional opinion on matters of interest and importance and advise you on what we think you should do pertaining to the various issues in the contract. If and when possible legal issues arise that need further review we will contact an attorney (No expense to you) and evaluate the issue and explain what it means to you as a seller prior to you accepting an offer and signing the contract. And last but not least we will keep you informed along the way as we go from the initial listing of the property to an accepted offer/contract and on through the closing.
Selecting a broker/agent from Village Properties of Pinehurst will be the best decision you will make in the process of selling your property. We can’t guarantee that your property or any property will sell in any specified time frame but we promise to work very hard on your behalf and do everything we can to make the listing, selling, and closing process as smooth and painless as possible.
Information Provided By:
Village Properties of Pinehurst
Providing Professional Real Estate Services & Property Management Services